5 Key Elements Of Digital Marketing

Digital Marketing

5 Key Elements Of Digital Marketing

• Website

A website is basically a blank canvas that you can use to represent what you do and to add information that your customers might be interested in. Ideally a Website will act as a hub for every other activity you do online. 

User friendly - Make key information on your website easily accessible to visitors . Visitors Love to find the right pages with maximum 3 clicks.

• Aesthetically pleasing -Avoid adding two many colors and buttons. Your website should be clutter free.
• Engaging -Add “call -to-actions” on every page. 

• Search Engine

A search engine is a web based tool that gives you results for your queries from sites available across the web . Since we all are digital consumers today and prefer to search for a product or a service on web before we start buying, Hence Search engine can send us a traffic that is relevant and highly interested in information available at our site. 

• Online Advertising

Online Advertising includes various paid measures that we can use to acquire traffic 

to our website. It majorly includes:

Text Ads: Text Ads are text based links placed on sites to acquire traffic through them. You might have noticed them a lot on search engine’s top or side ads.

Display Ads: These are one of the most prevalent forms of advertising online that most of us are familiar with. Good thing about them is, better visibility than text ads. better visibility than text ads.

• Social Media

People believe more on reviews from friends rather than

company statements for products and services they wish to 

Buy, hence social media is a great way to:

• Create brand advocates online
• Get reviews for products
• Understand customers better

• Email

Emails still count for one of the

cheapest methods available for 

customer acquisition online. 

Good thing about email 

programs available today is 

that they can be run on auto 

responders and have option of 

segmenting traffic based onto 

reader’s actions. 

Advantages: Ability to target-customizable and personal

Supported by data : who received it, who opened it, who clicked and who forwarded it

source - digiperform