5 Key Elements Of Digital Marketing

Digital Marketing

5 Key Elements Of Digital Marketing

• Website

A website is basically a blank canvas that you can use to represent what you do and to add information that your customers might be interested in. Ideally a Website will act as a hub for every other activity you do online. 

User friendly - Make key information on your website easily accessible to visitors . Visitors Love to find the right pages with maximum 3 clicks.

• Aesthetically pleasing -Avoid adding two many colors and buttons. Your website should be clutter free.
• Engaging -Add “call -to-actions” on every page. 

• Search Engine

A search engine is a web based tool that gives you results for your queries from sites available across the web . Since we all are digital consumers today and prefer to search for a product or a service on web before we start buying, Hence Search engine can send us a traffic that is relevant and highly interested in information available at our site. 

• Online Advertising

Online Advertising includes various paid measures that we can use to acquire traffic 

to our website. It majorly includes:

Text Ads: Text Ads are text based links placed on sites to acquire traffic through them. You might have noticed them a lot on search engine’s top or side ads.

Display Ads: These are one of the most prevalent forms of advertising online that most of us are familiar with. Good thing about them is, better visibility than text ads. better visibility than text ads.

• Social Media

People believe more on reviews from friends rather than

company statements for products and services they wish to 

Buy, hence social media is a great way to:

• Create brand advocates online
• Get reviews for products
• Understand customers better

• Email

Emails still count for one of the

cheapest methods available for 

customer acquisition online. 

Good thing about email 

programs available today is 

that they can be run on auto 

responders and have option of 

segmenting traffic based onto 

reader’s actions. 

Advantages: Ability to target-customizable and personal

Supported by data : who received it, who opened it, who clicked and who forwarded it

source - digiperform

Dedicated Servers - Get the Speed You Need

Dedicated Server Hosting 

A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else. This is more flexible than shared hosting, as organizations have full control over the server(s), including choice of operating system, hardware, etc. There is also another level of dedicated or managed hosting commonly referred to as complex managed hosting. Complex Managed Hosting applies to both physical dedicated servers, Hybrid server and virtual servers, with many companies choosing a hybrid (combination of physical and virtual) hosting solution. There are many similarities between standard and complex managed hosting but the key difference is the level of administrative and engineering support that the customer pays for – owing to both the increased size and complexity of the infrastructure deployment. The provider steps in to take over most of the management, including security, memory, storage and IT support. The service is primarily proactive in nature. ^[1] Server administration can usually be provided by the hosting company as an add-on service. In some cases a dedicated server can offer less overhead and a larger return on investment. Dedicated servers are most often housed in data centers, similar to colocation facilities, providing redundant power sources and HVAC systems. In contrast to colocation, the server hardware is owned by the provider and in some cases they will provide support for your operating system or applications.

Using a dedicated hosting service offers the benefits of high performance, security, email stability, and control. Due to the relatively high price of dedicated hosting, it is mostly used by websites that receive a large volume of traffic.

Whether you are hosting a single website or a complex web application, dedicated servers offer the ultimate speed, reliability and computing power to your website.
Dedicated servers offer the ultimate in disk i/o access and CPU processing power for demanding applications. If your website or application have outgrown shared, VPS or other shared offerings, it might be time for you to upgrade to a dedicated server

Dedicated hosting server providers define their level of management based on the services they provide. In comparison, fully managed could equal self managed from provider to provider.

Administrative maintenance of the operating system, often including upgrades, security patches, and sometimes even daemon updates are included. Differing levels of management may include adding users, domains, daemon configuration, or even custom programming.

Dedicated server hosting providers may provide the following types of server managed support:

• Fully managed – Includes monitoring, software updates, reboots, security patches and operating system upgrades. Customers are completely hands-off.
• Managed – Includes medium level of management, monitoring, updates, and a limited amount of support. Customers may perform specific tasks.
• Self-managed – Includes regular monitoring and some maintenance. Customers provide most operations and tasks on dedicated server.
• Un-managed – Little to no involvement from service provider. Customers provide all maintenance, upgrades, patches, and security.