Thursday, 3 March 2016

5 Ways to Speed Up Your Content Editorial Process



Author: Daniel Tolliday
If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one.
Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. But content takes time to produce and get out into the world. Sometimes, it can all come down to the way you manage your team and the content they produce. So, use this blog as a guide to speed up your editorial process without compromising the quality of your content.

Let’s get into the five ways you can speed up your content editorial process:

1. Set Predefined Roles Within Your Content Team

Whether you’re working with an internal team or external freelancers, it is critical for you to define specific roles for each process and determine who does what. If there’s only one person planning the calendar, producing all the content, and measuring its effectiveness–it’s likely that you’ll fall behind and that person will get worn out.
This doesn’t mean that one team member can’t be used for more than one role; it just depends on your budget and resources. For example, your analytic manager may be able to write content about marketing analytic or your social media listener might have awesome design skills that you can leverage.
Below are some common roles associated with content marketing teams:
Content Strategy
  • Director/Content Strategist: This is where it all begins. The director or content strategist is often someone high up in your organization that is experienced in digital marketing strategy. They will have created your content strategy and now it’s up to your content team to follow through and implement it.
Production and Editorial Management
  • Content Manager: Often called the ‘Content Marketing Manager’ or ‘Chief Content Officer’, content managers are responsible for overseeing the entire process–from start to finish. When an organization implements content marketing into their arsenal, the content manager is usually the first person hired.
  • Managing Editor: The role of the managing editor is quite diverse and they often wear multiple hats. A typical day might involve editing several pieces of content, managing writers, and even working with the content manager to plan and update the content calendar.
  • Social Media Listener: How is your content performing on social media? Your social media listener will be able to tell you. Whether they’re using tools like Hootsuite or Buffer, they will provide you with regular reports detailing how your content is performing on social media.
  • Analytics Manager: Working closely with the social media listener, analytics managers help measure the effectiveness of content once it is published. They play a key role in proving the ROI of your content marketing activities and should have solid data and website analytics abilities.
Content Production
  • Content Writers: Whether they’re internal writers or external contractors, the number of content producers you need will depend on the quantity of content you wish to produce. Be sure to enable your writers as much as possible with resources, detailed briefs, and transparent writing guidelines to save editing time.
  • Designers: What good is an article or ebook without a sexy design? A good designer is worth his weight in gold, as they are often the difference between a solid piece of content performing well or not at all. If you don’t have the budget for a professional designer and want to save extra time, you can explore using a tool like Canva (more on this tool shortly).
  • Proof-readers: Many content teams share the workload when it comes to proofreading. Once an article has been edited, for example, it’s always good to get a fresh pair of eyes onto the piece for extra quality control.

2. Clearly Communicate Content Goals and Guidelines

This is a key factor in speeding up your editorial process. Each piece of content should have a brief and your writing team should have access to a content guidelines document. Not only will this help them write faster, it will help the managing editor breeze through the first draft.
Here are 4 questions to consider before sending anything to the content producer:
  • What is the goal of your content?
  • What themes or topics should it cover?
  • Who will be reading the content? Think titles, industries, and company size.
  • Are there any useful research links or existing assets that will help?
It makes sense to provide your content producer with as much information as possible. It saves time and makes everyone’s jobs easier.

3. Repurpose Existing Content

For each asset you produce, you should be able to leverage it to create at least 5-6 more pieces. One simple ebook can be turned into:
  • A SlideShare presentation
  • Tweets (using quotes from your ebook)
  • An infographic
  • An image for social media
  • A blog post
Webinars are also great for repurposing your content as they often cover a broad range of topics.
Imagine if you have already written 5 ebooks; that’s around 25-30 extra pieces of content just sitting there waiting to be produced, which is a huge time saver. And speaking of time savers–there’s none better than a valuable editorial tool.

4. Use Editorial Tools and Templates

Sending emails back and forth is a huge time waster; especially when an asset requires multiple rewrites. Fortunately, there are tools out there to help simplify and speed up the editorial process.
It is important to note that you should not get too wrapped up in using tools, especially if you’re looking to save time. Sometimes, a simple spread sheet and word processor is all you need.
Let’s take a look at a few (of the many) valuable time-saving tools:
  • Trello: The days of overflowing inboxes are coming to an end–thanks to editorial tools like Trello. This tool allows you to organize content projects and have your writers upload drafts, comment on projects, and even track the time it takes to complete each task.
  • Google Docs: With Google Docs, your editor can add comments directly into each document. Hosted in the cloud, there’s no need to store the files anywhere–they’re stored securely on Google’s servers. Once it’s finished and ready for publishing, you can save the document onto your computer.
  • BuzzSumo: Having trouble with content ideation? BuzzSumo allows you to search for the best performing pieces of content on the web. You can rank them by LinkedIn shares, Facebook likes, and much more. This gives you a clear indication about what type of content works best for your target audience.
  • Canva: If there was one time-saving tool I personally couldn’t live without–this would be it. Canva includes templates for every type of visual graphic imaginable (Facebook and Twitter cover images, for example), and images can be easily tweaked for uniqueness within seconds. Not to mention it’s free, too.

5. Utilize a Content Calendar

As one of the most effective ways to speed up your editorial process, content calendars save time by revealing the bigger picture. Usually managed by the content manager or content editor, it should include content goals, useful links, and show you what is due and when.
But how do you map out your content calendar? Fortunately, there are a variety of free tools available:
  • Google Calendar: With Google Calendar, you can create your own version or download one of the many templates available online. Simply create a new calendar and start filling in your content ideas and what marketing objectives or company goals they map to. The best part of using Google Calendar is that you can receive notifications to your phone and desktop when your content is due!
  • Excel Spread Sheets: This is perhaps one of the easiest and most effective ways to manage your content editorial process. Set up columns for the due date, publishing date, writer’s name, keywords, notes, and any other information relevant to your needs–and remember to use one tab for each week or month, depending on how much content you are producing. This reduces clutter and makes it easier to navigate through.
But, if you’re looking for a more robust content management experience, there are many content platforms that can help you manage your content process from start to finish—from building an editorial calendar to tracking the production progress to publication and more.
Using tools and calendars are effective time savers and a great way to give you a complete perspective of your content creation process. But what you really need to remember is to stay focused on one task at a time and allocate tasks among your team when there is an overload of work. After all, they are only a limited amount of hours in the day–and time management is something everyone must deal with.
What tactics or tools are you using to save time in your editorial process? Let me know in the comments below!

source : https://www.marketo.com/

Sunday, 5 October 2014

Himachal Pradesh - Heaven on Earth

Himachal Pradesh - Heaven on Earth

Himachal Pardesh 

The state in valley of Himalayas.It is also called Dev Bhoomi due to large number of Temples and Buddha monasteries in the state. Almost every religion's people lives here i.e. Hindu,Buddhist,Sikh,Muslim and Christians.
Himachal is full of natural beauties. Shimla,Manali,Dharmshala, chamba and lots more places which are very famous for tourism in whole world now.
Here is a list of some places.
     

Shimla

Shimla is capital of Himachal Pradesh.In shimla there are lots of place to visit.Some of these are Ridge, The mall,Indian Institute of Advanced Study,Jakhu,Summer Hill,Tara Devi Temple,Kali Bari Temple,Narkanda ,Kufri,The Glen,Anadale,Sankat Mochan etc.
Visitors can reach Shimla by Plane,by train or by road. Shimla is 110 kms from Chandigarh and 343 kms from Delhi which take around 2 hours from Chandigarh and 5 Hours from Delhi to reach Shimla.
Shimla is equally famous in Summer and winter.In summer for cold temperature and in winter for snow.








Chamba

Chamba is eqaully famous for tourism as shimla.Most of the region of Chamba is Snowy region.
There are lots of places of interest in Chamba.Dalhausie,khajjiar,Mani Mahesh,Bharmaur,Kalatop,Kyance,Chatradi,Chogan are most famous places in Chamba.Tourists can reach chamba either from Kangra or Pathankot.







Manali

Manali is most visited place in Himachal Pradesh.Manali is covered by snow peaks whole year.There are very beautiful nature landscape in Manali .There are deodar and pine trees in Manali which make it very beautiful.
There are so much places to visit in Manali. Arjun Gufa,Club house,Hidimba Devi temple,Jagatsukh,Kothi,Manu temple,Mountaineering Institute,Nehru kund,Rahala water falls,Rohtang pass,Solang valley,Tibetan monasteries,Vashisht hot water springs and temples.








Mandi

Mandi is known as Choti Kashi or Varanasi of Hills because of large number of temples in the town.Nowdays there are around 100 big and small temple present in only town.The main temples of town are BhootNath,Mahamritunjaya Temple,Panchvaktra,Shyamakali,Tarna Devi Temple,Bheuli Temple and Ram Mandir.
There are lots of places around Mandi which are famous for tourism. Rewalsar,Naina Devi ,Pandoh , Sundernagar,Prashar Lake,Kamlah Fort,Pangna Fort,Kamrunag,Karsog Valley,Janjehli and Jogindernagar are place of visit in Mandi. Rewalsar Lake and Parashar Lake are famous for floating icelands.










Kangra

The Kangra valley is one of the most picturesque valleys of lower Himalayas. The valley, sheltered by the sublime Dhauladhar range, is green and luxuriant. It provides a tremendous contrast in nature of places to be visited. Dharamshala is full of Buddhist air whereas ancient Hindu Temples like Bajreshwari Devi, Chamunda Devi, Baijnath Shiv temple and Jwala Devi ji dot the country side. There are lots of places of interest for tourists.
Baijnath Shiv Temple,Bajreshwari Devi temple,Chamunda Devi Temple,Chintpurni temple,Dehra Gopipur,Dharamshala, Jwalamukhi temple,Kangra fort,Masroor rock cut temple,Mahrana Pratap Sagar,Nadaun,Nurpur,Paragpur,Taragarh palace,Gopalpur nature park,Trilopkpur.










Kinnaur


Located in the dizzying heights of the Himalayas, with passes that remain closed for six months linking them with the rest of the world, Kinnaur, Spiti & Lahaul were till now a forbidden land. Only a chosen few were granted permission to visit this secret world, officials, Moravian missionaries who settled here in 1853 and a few mountaineers.
Now this area has been opened for the daring and adventurous to discover what had been hidden from the world for centuries.
From the riotous green of the Sangla Valley filled with orchards of apricots, peaches, chilgozas and apples to the magnificent desolation of the Hangrang Valley, Mother Nature's portrait is an ever changing one in Kinnaur. This land lying on the ancient trade route between India and Tibet, ringed by the majestic mountain of the Himalayan and Dhauladhar range is the land of plenty. The gushing rivers of Kinnaur abound in Trout-the angler's prize catch, their waters have over the centuries chiseled beautiful gorges across this picturesque land and nurtured one of the most unique societies on there banks. In the lush land live the descendants of the Kinners-the demi gods of the Hindu pantheon, whose deeds have been immortalized in epics and the poems of ancient Sanskrit poets.
Places to visit in Kinnaur are Kinnar  Kailash ,Chango ,Chitkul ,Kalpa ,Ribba ,Sangla ,Khab ,Leo ,Spello ,Morang ,Nako,Nichar ,Puh,Karchham,Wangtu,Sangla.











Lahul and Spiti

Lahaul and Spiti are two remote Himalayan Valleys of H.P. lying on the Indo-Tibet border. Strange, exciting, primitive, these valleys are unsurpassed in mountain scape, in the rugged beauty of their rocky escapements and the splendor of their snow covered peaks.
Lahaul is marked by a central mass of uniformly high mountains and massive glaciers. The two rivers, Chandra and Bhaga which rise on either side of the Baralacha La, flow through the narrow Chandra and Bhaga valleys. Lahaul is a land of fascinating Buddhist art and culture. The monasteries of Lahaul-Spiti are rich repositories of ancient murals, thankas, wood carving and golden images of Padmasambhava. The valley lies at a height of 2745 metres above sea level. Summer in this valley is cool and pleasant with green grass and alpine flowers. There are little monsoon in both these valleys and this enables climbers & trekkers to enjoy a long and unbroken season in perpetual sunshine to explore the wilderness and grandeur of the inner Himalaya. This unique feature makes Lahul-Spiti as an ideal destination for tourists and trekkers in the month of July, August and September. Keylong is 115 kms. from Manali and is the District Headquarters of Lahul-Spiti District. 
Places to visit in Lahul and Spiti are Udaipur,Triloknath temple ,Shansha ,Sarchoo ,Baralacha La,Darcha, Gemur,Jispa,Koksar,Sissu,Tayul Gompa,Shahshur monastery, Kardang Monaestry ,Keylong,Guru , Ghantal Monastery ,Tandi ,Gondla ,Chander tal ,Kibber,Kaza,Losar,Kunzum pass,Dhankar monastery,Kungri Gompa ,Thang Yug  Gompa.








There are lots of another places to visit in Himachal which are attracting tourists towards them.Some of those are Rajgarh Valley,Paunta-Sahib,Renuka and Nahan in Sirmaur,Chail in Solan, Sujanpur Tihra and Deotsidh in Hamirpur,Bir Billing in Kangra,Bhakhra Dam and Naina Devi Temple in Bilaspur.













Keep Visiting Himachal.




Source Google,Himachal Tourism.

Friday, 25 July 2014

5 Key Elements Of Digital Marketing

Digital Marketing

5 Key Elements Of Digital Marketing

  • Website
A website is basically a blank canvas that you can use to represent what you do and to add information that your customers might be interested in. Ideally a Website will act as a hub for every other activity you do online. 

User friendly - Make key information on your website easily accessible to visitors . Visitors Love to find the right pages with maximum 3 clicks.

• Aesthetically pleasing -Avoid adding two many colors and buttons. Your website should be clutter free.
• Engaging -Add “call -to-actions” on every page. 
  • Search Engine
A search engine is a web based tool that gives you results for your queries from sites available across the web . Since we all are digital consumers today and prefer to search for a product or a service on web before we start buying, Hence Search engine can send us a traffic that is relevant and highly interested in information available at our site. 
  • Online Advertising
Online Advertising includes various paid measures that we can use to acquire traffic 
to our website. It majorly includes:
Text Ads: Text Ads are text based links placed on sites to acquire traffic through them. You might have noticed them a lot on search engine’s top or side ads.

Display Ads: These are one of the most prevalent forms of advertising online that most of us are familiar with. Good thing about them is, better visibility than text ads. better visibility than text ads.
  • Social Media
People believe more on reviews from friends rather than
company statements for products and services they wish to 
Buy, hence social media is a great way to:
  • Create brand advocates online
  • Get reviews for products
  • Understand customers better
  • Email
Emails still count for one of the
cheapest methods available for 
customer acquisition online. 
Good thing about email 
programs available today is 
that they can be run on auto 
responders and have option of 
segmenting traffic based onto 
reader’s actions. 

Advantages: Ability to target-customizable and personal

Supported by data : who received it, who opened it, who clicked and who forwarded it

source - digiperform

Dedicated Servers - Get the Speed You Need

Dedicated Server Hosting 
dedicated hosting servicededicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else. This is more flexible than shared hosting, as organizations have full control over the server(s), including choice of operating systemhardware, etc. There is also another level of dedicated or managed hosting commonly referred to as complex managed hosting. Complex Managed Hosting applies to both physical dedicated servers, Hybrid server and virtual servers, with many companies choosing a hybrid (combination of physical and virtual) hosting solution. There are many similarities between standard and complex managed hosting but the key difference is the level of administrative and engineering support that the customer pays for – owing to both the increased size and complexity of the infrastructure deployment. The provider steps in to take over most of the management, including security, memory, storage and IT support. The service is primarily proactive in nature. [1] Server administration can usually be provided by the hosting company as an add-on service. In some cases a dedicated server can offer less overhead and a larger return on investment. Dedicated servers are most often housed in data centers, similar to colocation facilities, providing redundant power sources and HVAC systems. In contrast to colocation, the server hardware is owned by the provider and in some cases they will provide support for your operating system or applications.
Using a dedicated hosting service offers the benefits of high performance, security, email stability, and control. Due to the relatively high price of dedicated hosting, it is mostly used by websites that receive a large volume of traffic.
Whether you are hosting a single website or a complex web application, dedicated servers offer the ultimate speed, reliability and computing power to your website.
Dedicated servers offer the ultimate in disk i/o access and CPU processing power for demanding applications. If your website or application have outgrown shared, VPS or other shared offerings, it might be time for you to upgrade to a dedicated server

Dedicated hosting server providers define their level of management based on the services they provide. In comparison, fully managed could equal self managed from provider to provider.
Administrative maintenance of the operating system, often including upgrades, security patches, and sometimes even daemon updates are included. Differing levels of management may include adding users, domains, daemon configuration, or even custom programming.
Dedicated server hosting providers may provide the following types of server managed support:
  • Fully managed – Includes monitoring, software updates, reboots, security patches and operating system upgrades. Customers are completely hands-off.
  • Managed – Includes medium level of management, monitoring, updates, and a limited amount of support. Customers may perform specific tasks.
  • Self-managed – Includes regular monitoring and some maintenance. Customers provide most operations and tasks on dedicated server.
  • Un-managed – Little to no involvement from service provider. Customers provide all maintenance, upgrades, patches, and security.

Thursday, 26 June 2014

Benefits of - Display advertising on the Google Display Network


Display advertising on the Google Display Network is effective in helping advertisers achieve a wide variety of goals, from branding to direct response.
Brand Advertisers

Brand advertisers are typically most concerned with ensuring their message reaches their target audience, while maintaining control of where their brand appears, and the cost per impression of their ads. The Google Display Network allows advertisers to build a custom network of sites utilizing a wide range of targeting technologies (e.g., keyword contextual, placement, and audience). This allows advertisers to find and connect with their target audience more effectively and more often, providing them with effective targeting at scale.
If you're primarily concerned with branding goals, you can manually select sites where you want your ad to appear. You can also use site and category exclusions, and negative keywords to avoid showing on certain sites and content within the network. For example, if you're selling ski boots and you decide to target the sports section of an online newspaper, you can use negative keywords, such as football, to avoid showing your ad on irrelevant content. Our auction pricing model ensures that advertisers are paying competitive prices set by the market, not by Google, and advertisers pay only what an impression is worth to them.

Direct Response Advertisers
Direct response advertisers are normally looking to drive a high volume of conversions at the lowest possible price, and therefore aren't as concerned with marketing their brand. A conversion could be a sign up, lead, purchase, or other actions that an advertiser wants a user to take.

A key driver of the Google Display Network's success in driving direct response advertisers' goals is the ability of Google's contextual targeting engine to place ads against the most relevant content across the web. This enables advertisers to connect with the most engaged audiences at the right moment. For example, if you're selling digital cameras, you can chose keywords such as "digital camera" to show your ad on web pages about camera equipment, discussion groups for camera hobbyists, or camera product review sites.


Transparent reporting on Google AdWords with Placement Performance Reports helps advertisers see what is and isn't working to optimize their display campaigns accordingly. The auction pricing model ensures that advertisers are paying competitive prices set by the market. When combined with the option to pay only when a user clicks, and tools like the Display Campaign Optimizer and Conversion Optimizer which automatically manage bids to a target cost per acquisition (CPA), the Google Display Network becomes an effective channel for direct response advertisers to achieve their performance goals for both display and non-display campaigns.